What are Keywords?
Most simply
these are words which relate to a particular topic or interest. These words are
like metaphoric keys which unlock a particular theme. Web users use these words
to find what they are looking for be it love, money or just about anything
else.
Keywords
in the analogue era
The concept of
keywords is nothing new. Searching for a specific word in a book’s index or
table of contents is an ancient practise. More recently yet before the digital
age directories like the Yellow Pages listed businesses according to name,
industry, location etc.
What
is Keyword Research
There are
potentially multiple definitions of, “keyword research”. A working definitions is, “research relating
to the popularity of certain keywords used to search for and find specific
information”
Relating to
Online marketing “keyword research” is generally done with a financial goal in
mind. The goal is to find out which keywords are being used by searchers to
find what you’re offering.
Another way of
approaching keyword research is to use keyword research in order to
predetermine what you should be offering - rather than using it to get the highest
number of people possible to see whatever it is you are already offering.
