Questions to Ask Yourself or Your Client Before Setting Up an Adwords Campaign.

You want to get started. We get it. We admire your enthusiasm but before you start searching for keywords with the excitement of a kid at Easter there are few questions you need to ask yourself or your client. Some of these may seem really obvious but you’d be amazed as to how often these basics are overlooked within Adwords campaigns. 

1.     . .  In 4-5 sentences please explain the type of business you have.
2.          Describe your potential customers making reference to interests, gender, age, etc.
3.        .What are they looking for (e.g. bed and breakfast Cape Town)?
4.      .  Where are your customers, i.e. province, country, city, etc.?
5.        At what times are your customers looking for your services (times, days, months)?
6.       Write down 1-3 of your products or services. For each one, give selling points that you believe will make them attractive to potential customers. 

Adding Negatives is Positive - Why Negative Keywords are important to any Adwords campaign.

These are simply keywords you wish to exclude from prompting your ads.  They are those unwelcome guests to the party that were never really invited. They’re the gate-crashers of pay per click advertising.

For example if you were targeting the keyword: accounting services -  your advert could still potentially show up in results for searches like:

“accounting jobs” , “ accounting software”  “ accounting courses”  etc.

This is a problem because those searchers looking for – accounting jobs, accounting software and accounting courses – may click your advert. You will pay for this and because these searchers are not “likely” to be looking for what you are actually selling i.e. accounting services – you are unlikely to generate any return from them. Therefore you are wasting money by getting them your site via Adwords.

The solution to getting rid of unwanted visitors is to use negative keywords.