Questions to Ask Yourself or Your Client Before Setting Up an Adwords Campaign.

You want to get started. We get it. We admire your enthusiasm but before you start searching for keywords with the excitement of a kid at Easter there are few questions you need to ask yourself or your client. Some of these may seem really obvious but you’d be amazed as to how often these basics are overlooked within Adwords campaigns. 

1.     . .  In 4-5 sentences please explain the type of business you have.
2.          Describe your potential customers making reference to interests, gender, age, etc.
3.        .What are they looking for (e.g. bed and breakfast Cape Town)?
4.      .  Where are your customers, i.e. province, country, city, etc.?
5.        At what times are your customers looking for your services (times, days, months)?
6.       Write down 1-3 of your products or services. For each one, give selling points that you believe will make them attractive to potential customers.