Everyday people in your area are searching Google using terms like, “accounting services”, “accounting for small business” and a myriad of related search terms. These poor souls are lost in “number land” and are looking for accounting businesses like yours to guide them safely through.
Why not meet them half way and help them find you? Using strategically managed Google Adwords (the adverts that show up at the top of most Google search results) we are able to play the digital-match-maker and spread the love (and money) by more efficiently matching accounting firms with clients.
Time for tough love…the truth about your accounting firm’s website:
Okay, now its time for some tough love. A website alone is simply not good enough (9 times out of 10). Research shows that unless you’re on the first page of the Google search results it is unlikely that your site and therefore your particular offering will be found………or at least not nearly as often you would hope! Having a website alone is kind of like being at a party and expecting attractive men or women (whichever you prefer) to approach you. This sit and wait strategy only works if you’re ridiculously good looking.
The law of averages implies that most of us are not. The same applies online. It’s only those websites that are much better than average (as determined by Google and their super-sexy algorithm) that can perhaps sit and wait. Generally, however, these super sexy sites choose to implement Adwords too to maximise their gains and ultimate market share. The equivalent of being ridiculously good looking and having a personality, and money
Adwords are the ultimate Wingmen / wingwomen
Like the Wingman/Wingwomen Adwords help with introductions. They lead people from the VIP section of the club (first page of Google search results) to the quite corner of the “interweb” where your site is waiting. It’s not that your site isn’t nice…..or even good… it’s just that Google has determined that it, as websites go is not one of the “cool kids”. This, does not mean that your site and you are not capable of fulfilling a client’s needs…perhaps even better than one of the cool kids that are naturally ranking on the first page of Google. It’s all about being found and a managed Adwords campaign can help this happen.
Can Adwords guarantee my accounting firms success?
I wish I could say, “Yes” but then I would be lying. Adword’s or any form of advertising or marketing is not a panacea for all your business's woes. What Adwords can do is increase your chances of being found and therefore give your business a fighting chance. Adwords can serve as a digital matchmaker for your business. After this, it’s up to you to seal the deal by having a persuasive website. (the subject of another article or series of textbooks). Nevertheless, adding Adwords to your marketing mix is a good place to start - even with your existing website.
Do I really need to have my Adwords account professionally managed?
No, no more than your customers need you to fulfil their accounting needs. You could choose to learn to manage your Adwords campaign effectively. Adwords management is not rocket science but neither is it a stroll in the park. It requires dedicated learning and practice, practice, practice. It is not uncommon for Adwords newbies to waste a lot of time and money as they fall prey to easily avoidable mistakes. Just so you know we’re not making this up here’s a list of Adwords Schoolboy errors --- if you don’t understand the errors.....well call us for a consultation: +2711 083 8250
Adwords Schoolboy Errors:
1. Poorly formulated objectives/not knowing whom to target/ having little understanding of your customer.
2. No keyword research
3. Poor keyword research
4. Targeting too broadly – Not understanding differences between phrase match, broad match and exact match.
5. Not knowing what you should spend per conversion.
6. Not using negative keywords.
7. Poor copywriting of the adverts themselves.
8. Linking your ads to landing pages that are not specific to the advert.
9. Not using add extensions
10. Not implementing Adwords tracking code or implementing it on the wrong page.
11. Not measuring results and making necessary changes.
12. Not knowing how to check which specific searches are prompting your ads.
Like accounting and most things Adwords management is easy………once you know how. We know how.
So how will a managed Google Adwords Campaign help me to get more Love and Clients
In the interest of full disclosure we cannot guarantee either love or more clients. But we can guarantee an increase in the probability of at least one of the above. By implementing a strategic Adwords campaign you will gain that feeling that comes from knowing that you have set yourself up for the best possible chance of success. And maybe that, in itself is success. A success which allows you to love yourself just a little bit more.
For Affordable Adwords Management visit: www.expresseloquence.com
if you enjoyed this article we also offer copywriting services :)
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